What Do Metallica, Miles Davis and Maroon 5 Have in Common?
Everyone seems to want a clear picture of what’s going on, and why shouldn’t we? We deserve a clear view on the success and failure of the dollars that we are committing to digital advertising — all advertising for that matter.
Slow and Steady Never Wins When It Comes to Your Website
Pole position on the racetrack is important, but it doesn’t guarantee a win. It is, however, strongly correlated with top-five finishes, including first place. Think of your Website like a race car. When you consider its value and performance relative to selling cars, a blazing-fast Website is your marketing cornerstone.
Who Sold the Car? Attribution Needs Organized Data
“Marketing analytics and attribution are hot topics of discussion at larger dealer groups seeking to intelligently reduce budgets in a slowing sales climate.”
