New Survey: Design of Dealership Important
ChangeUp surveyed 1,200 consumers in the U.S. who purchased a vehicle in the last three years.
High Performance Doors: Think You Can’t Afford Them? Think Again
Every year, hundreds of new and remodeled automotive dealership facilities open across North America. Automobile brands are introducing eye-catching building image designs to compete for buyers’ attention.
Spectra Premium Expands Global OEM Operations with Swedish Manufacturing Acquisition
The acquisition of TechROi Fuel Systems and the exchange of its expertise in related fuel components will be complementary to Spectra Premium’s expertise in steel and stainless steel fuel tanks.
Myth Busting Your Website Strategy
Here are the four most common myths that auto dealers believe and that are cause for their dealership’s greatest pain points.
High Performance Doors Are a Design Priority
With many of our nation’s auto dealerships rapidly expanding and renovating, there are important design considerations and equipment selections to be made during the process. New facility image requirements and the ever-growing equipment technologies offered to this industry have made the equipment selection process a full-time task.
Slow and Steady Never Wins When It Comes to Your Website
Pole position on the racetrack is important, but it doesn’t guarantee a win. It is, however, strongly correlated with top-five finishes, including first place. Think of your Website like a race car. When you consider its value and performance relative to selling cars, a blazing-fast Website is your marketing cornerstone.
Podcast: Making Shop Doors a Design Priority
Joe Jones of Hormann High Performance Doors on why you should make your service and shop doors a design priority at your dealership.
Sales Tips for Email Marketing
You’ve captured my attention, made me stop browsing my emails and I think I’m interested in the cars you’re selling. Now what? Is it time sensitive? Do I need to download something? Make an appointment? Tell me plain and simple what to do next.
Why You Should Use Only Three Homepage Banners
Dealers use homepage banners as a main way to let car shoppers know about their deals and specials. While there is some value to them, too many general managers create and place far too many on their site.
