Car sales are not about standing around, waiting for ups. It’s about being proactive, not just with new leads coming in but also with the customers sitting in your CRM. If you’re not data mining, you’re wasting an amazing opportunity.
I believe, eventually, you’ll be able to do everything online and have the dealership deliver to the home. For people who want that, that will be more of the norm in five to 10 years. Of course, there will still be some people who’ll want to come in, drive the car and shop.