Who’s Responsible for Customer Retention at Your Dealership?
Leaving it up to the factory to develop one for you or hoping that management by committee will work is the least effective way to grow your business.
Making Fixed Ops a Partner in Dealership Profitability
When a team understands the greater goal is to sell and service more cars, it helps to create a culture of working together for the good of the dealership.
The ROI of a Proactive Dealership Culture
There’s a hard dealership truth those of us in this business confront every day: Staff turnover is incredibly high. According to Cox Automotive’s Dealership Staffing Study, the average annual turnover at a dealership is 40 percent, with an astounding 67 percent turnover rate for salespeople. Most dealers know turnover affects their business, but many dealers think there’s nothing they can do about it.
How to Determine Your Service Marketing Budget
As new and used vehicle margins decline and you rely on your service department to contribute a greater percentage to your store’s gross profit, why wouldn’t you spend more on service marketing?
What to Expect When You’re Expecting…A Construction Project
Change is pain, and nowhere is that more easily articulated than through a construction project. The process by which dealers must navigate their OEM, third-party compliance reviewers and local municipalities just to get their vision for their facility made a reality can be a headache.
Podcast: Making Shop Doors a Design Priority
Joe Jones of Hormann High Performance Doors on why you should make your service and shop doors a design priority at your dealership.
How the Right Employees Can Improve Your Online Brand
The average car buyer in 2004 visited five dealerships before making a purchase. By 2014, buyers visited only 1.6 dealerships. This change happened largely because buyers started completing their research online before setting foot in a dealership.
The Unexpected Future of the Dealership
The future can be a frightening place, especially for those not able, or willing, to adapt to changing realities and market conditions. While the auto sales industry has enjoyed several years of growth, change is on the horizon.
Are You Managing Your A-Level Salespeople Straight to Your Competition?
Managers need to be held accountable for the development of their sales team. A revolving door for salespeople is not a recipe for success. The days of tossing 12 green peas at the wall and hoping a few stick are gone.
Podcast: Building a Dealership for the Future
Chris Lee, general manager of McCarthy Chevrolet, speaks with us on how to build a dealership to take on the future. mccarthychevyls.com
The Unexpected Future of the Dealership
The future can be a frightening place, especially for those not able, or willing, to adapt to changing realities and market conditions. While the auto sales industry has enjoyed several years of growth, change is on the horizon.
Getting Ready for the Storm: Preparing Your Dealership for Potential Disaster, Part 1
This year, in the space of two weeks, two major hurricanes struck the United States — the first time in recorded history that the country has been hit with storms of such intensity in the same hurricane season. In late August, Harvey hit the Houston area leaving major floods all along — and well past
