Dealer Panel: What’s One Resolution or Upgrade You’ll be Making to the Dealership this Year?
Our Dealer Panel gives voice to dealers, GMs and sales professionals to share their experiences — sales techniques, new technology and ways to motivate staff — giving our readers the benefit of learning from their peers.
Is That a Dollar Store, an Online Retailer or a Dealership? Can You Customers Tell the Difference
Digital retail service providers sell dealers on their services by claiming to have a unique and perfect digital retail experience. The thought is that this is what online consumers expect after using Amazon for retail purchases. Why then do these providers pretend that the in-store experience for retail auto sales should be cookie cutter and dry?
How Dealers Can Win Against Aftermarket Service Centers
Even before they make their first appointment, many of today’s customers are already skeptical about servicing their vehicles at a dealership.
What’s Your Store Culture and How’s That Working Out for You?
Have you created a process-driven and engaged culture that creates the revenue you’ve dreamed of and knew you were capable of?
Be Sure To Sell Your Dealership First
People return to purchase or purchase again because salespeople took the time to build a relationship, which includes selling the customer on the dealership.
Subscription Isn’t Just for Selling Cars
Subscription marketing has been around for a long time; now it is even in the auto industry. Every week you see something about subscription marketing in another periodical.
Broken Processes & Friction Points, Oh My! What They Are & How to Avoid Them
Implementing new software at your dealership should lead to improved processes, less friction and, most importantly, increased profits and customer satisfaction.
Auto/Mate Announces DMS Integration with Vitu, Helping Dealers Streamline Tax, Title and Registration Processes
Through its integration program, Open/Mate, Auto/Mate customers who use the Vitu platform can now perform processes in real-time – such as pull deal data, generate Virtual Reports of Sale and ultimately, Temp Tags.
In Praise of Retention: Position Your Dealership to be “First”
In the quest to generate more customer pay parts and service dollars, it pays to position yourself to be “first.” Your service sales and retention only go up when you position yourself to be the first to recommend needed vehicle repair and maintenance items to your customers.
Podcast: The Role of the BDC in Your Dealership
Mindy Hennings of ProMax speaks with us about the role of a properly utilized BDC in today’s dealership.
Looking to Drive More Fixed Ops Profits to Your Dealership? Focus on Your People Strategy
Your fixed ops department has the potential to be a major profit center for your dealership — and employees are your dealership’s main source of competitive advantage. By putting a great team in place, you can ensure your dealership secures more fixed ops business and remains successful in the event of a vehicle sales decline.
Podcast: Using Your CRM to Communicate with Customers
Bobby Gaudreau of Dominion Dealer Solutions on using your CRM as a communications tool in today’s ever-changing environment.
