King discusses the importance of dealers’ sites to be interactive and show their cars in the best way possible.
It’s important to meet a visitor’s expectation of quality pictures and an interactive experience.
A good partner can provide a program to start with an entry product that is built to grow into the next offering.
Put your sales force to work contacting customers regarding finance offers on all service work.
Great pictures placed in movement will bring phenomenal results in your marketing efforts.
Providing a high attention to detail in creating images will be perceived as the experience customers can expect within your operations.
Brad King, president of Dealermade, joins us to discuss your inventory photo quality and how that affects consumer trust.
Most dealers realize the importance of quality pictures, but less than perfect results can actually do more harm than good.