Like many surprise success stories, COVID-19 provided dealers with record-breaking results despite low and scarce new inventory. So how can dealerships stay competitive and reach record profits?
Finding ways to bring the dealership to the customer in a personalized and automatic manner is the key to staying relevant and profitable.
Digital retailing is crucial if dealerships want to continue to successfully communicate with customers and complete sales, but digital retailing by itself won’t do the job. Today, a fully integrated virtual customer experience is critical to a dealership’s success.
Paycheck Protection Planner Portal Launched to Help Businesses Navigate, Secure Coronavirus Stimulus Loans
The planner was created by American business owners who want to help small businesses get funding faster to save jobs.
Text is now the preferred method of communications for U.S. adults. It has a 99% open rate compared to email’s 20% (at best), making it a far more effective form of communication. However, most dealerships’ websites still have countless clever — and annoying — ways to attempt to get a consumer to fill out a lead form.
Running a dealership is hard, it’s competitive and it isn’t easy. Adding a technology integrator into the mix shouldn’t be part of the job description.
We have different piggy banks in the automotive industry. Dealers need to deposit local, profitable sales and service transactions into their piggy banks to measure growth and success. I wrote this article in hopes of gaining feedback and insight on a subject where I believe our industry could improve.