Harnessing the Power of First-Party Data to Thrive
As dealerships, we often want what we don’t have, and data is no exception.
Taking a Multi-Tiered Fraud Approach
Dealers have the ability to fight the many ways fraudsters operate.
Podcast: Harnessing the Power of Your Owner Base with Equity Mining
Tony Orlando of iA American Warranty Group discusses customer loyalty and equity mining.
Let’s Talk about Data and the Pillars of Success
By leveraging data outside of the DMS, it’s possible to create incremental opportunities. The DMS is not the sole source of truth today.
Reporting & Analytics: A Transformation
Data can be the answer for struggling sales, missed marketing opportunities or held at bay in a ransomware attack that could cripple an organization.
Podcast: Making Data Actionable Through Intelligence
Tim Jackson of Activator Dealer Solutions discusses how to engage with customers better through data.
Strategies for Dealer Success Amid Inventory Shortage
Beyond dealerships’ physical inventory, new lead generation and audience creation online will be essential for combatting current supply constraints and increasing profitability.
ActivEngage Innovation Produces Unparalleled Results
A recent joint study by ActivEngage and several hundred dealerships showed increased sales efficiency and a significantly shortened buying process for most customers.
How the Chip Shortage May Impact Manufacturer Incentive Programs
The shortage will make accurate incentives and rebate setting more challenging for the manufacturers.
Advanced Data Insights Provide Targeted Marketing & Fraud Protection
Because of the increased time spent online, dealers and lenders must target their promotions and messages earlier on, and in a more personalized way that uniquely speaks to each shopper individually.
Using Data to Inform Strategy for the Recovery and Beyond
Dealers need to address and prepare for larger economic issues before they occur.
CDK Global Introduces Big Data Platform
Neuron platform reflects the latest Fortellis innovation built to fuel automotive commerce.