Dale Pollak, debuts his sixth book, Whole Truth: A Fresh Money-Making Method to Wholesale, the Most Misunderstood Side of Your Business. The book details the reasons wholesaling vehicles for dealers has historically been a break-even or money-losing proposition, and it introduces a new method for dealers to wholesale vehicles to build a second barrel of money-making opportunity in their used vehicle departments.
We’ve returned to some of our past guests to ask them how they help a new employee understand the culture of their organization.
We are all asking and thinking about what we should do right now to help dealers survive the current crisis and remain viable when the market returns to normal.
Dale Pollak, executive vice president for Cox Automotive, joins us to discuss how dealers can manage their businesses in a manner that will ensure they remain viable and relevant when the market returns to normal.
Today’s wholesale market is anything but traditional. Consider these factors.