How to Put the 80/20 Rule to Work for You
For most of you, a net profit at 20 percent of gross profit in your service department and 30 percent in your parts department will make this your best year ever in fixed operations.
The ‘Evidence’ is Overwhelming: A Simple Retention Roadmap
Retention is best measured in repeat visits. Make sure you are tracking this metric. Retention drives market share or absorption, whichever side of the aisle you look at this from.
Multitasking is Impossible, So Let’s Prioritize
Neurological research shows that the human brain is biologically incapable of processing attention-rich inputs simultaneously. Also known as multitasking, there is a four-step process each time the brain engages in a different task.
Dominion VUE DMS Offers Full Set of Communications Features That Dramatically Improve Car Owners’ Service Experience
Dominion VUE is completing its beta roll out with a few multi-store groups with a timed roll out to dealers in the U.S. through 2018 and 2019.
OptionSoft Technologies Partners with GoGo Car
Offering a complete suite of sales and F&I support software in the auto, RV, marine and powersports spaces, the company provides compete training and support from OEMs to individual dealers.
Google Machine Learning Was the Talk at Google Marketing Live
Learning about exciting new products and features that Google will be releasing in the next year, such as Responsive Search Ads and new YouTube advertising formats.
It’s Cheaper To Keep Those Customers!
Now is the time to evaluate your service and parts marketing strategy for your existing customers. They are waiting for you with open arms. Let them know how much you appreciate their business and give them reasons to come back. It’s cheaper to keep them!
Bulldog Kia Supercharges Sales with an AI Assistant
“How much sense does it make to send all your internet leads and incoming sales calls to the lowest paid and least experienced employees in the sales department?” asked David Kernall of Bulldog Kia in Athens, GA. See how his dealership transition its sales process.
DealActivator Is Officially Built into Dominion’s Vision CRM
The program combines ease-of-use functionality with user-tailored dashboards, giving dealers a bird’s-eye view of dealership activity.
Podcast: Improving Your F&I Processes
Jason Barrie joins us to discuss how dealerships can improve their F&I processes.
Refreshing Your Sales Techniques for Summer
When you consider a marketing rebrand, partner with outside companies and strive to take a closer look at the age-old art of cold calling, you are sure to see strong results within your business.
Never Lose a Customer Again
Database monitoring is one of the most effective ways to market to your customers, utilizing accurate information from the credit bureau.
