It’s Time to Step Up Your Service Conquesting Efforts
If you’re like most dealers, your current focus is to grow fixed ops revenue. If this is your goal, it’s critical to step up service conquesting efforts. Dealers can no longer rely on expanding new vehicle sales to feed their service department.
Do You Maximize Your Advertising?
Recently, my life has taken a turn. I went from being a single guy driving a sports car to ring shopping for my girlfriend, a mother of two. My needs changed and therefore I needed to get rid of the sports car and buy a truck.
AI Marketing: Help Your Customers Beat Option Paralysis
Effective marketing means more than just spreading the word that your dealership is open for business and hoping customers find vehicles they might want on your lot. This approach might have worked for previous generations of dealerships, but today’s customer has evolved.
8 Video Strategies You Can Do Now
In September, Thinkwithgoogle.com published the article “3 Ways YouTube Is Steering the Car Buyer’s Path to Purchase.”
Subprime Originations Roar Back, Protect Yourself
Over the past few years, concern grew that the auto industry was driving the next credit crisis with ever-increasing subprime loans.
Stop Counting Outbound Calls and Start Measuring Customer Interactions
Every inbound call deserves an outbound call, whether that is replying to a caller’s message, confirming an appointment or acting on a CRM trigger.
Podcast: Increase Your Appointment Volume and Sales
Mike Haeg, vice president of automotive for CarWars, joins us to discuss how dealers can increase their appointment volume and sales.
Podcast: How Service and Sales Can Work Together
Noel Walsh, CEO of NW&A Sales Training, joins us to discuss how service and sales can work together for the betterment of the dealership.
Are You Listening to Me?
One thing salespeople are always taught is “know your customers,” but what does that really mean? One of the most important services we can provide our customers is to listen to them. So why is it so hard?
Be Sure To Sell Your Dealership First
People return to purchase or purchase again because salespeople took the time to build a relationship, which includes selling the customer on the dealership.
Auto/Mate Integrates DMS with Kimoby, Helping Dealers Improve Customer Communications and CSI Scores
Auto/Mate’s integration program, Open/Mate, is based on open standards, allowing third-party vendors to easily integrate with the DMS.
Podcast: The Power of Prescriptive Selling
Phil Battista, CEO for Darwin Automotive, joins us to discuss the power of prescriptive selling.
