Are Your Customers Feeling the Love?
Whether you think Valentine’s Day is the most romantic holiday of the year or an elaborate scheme by greeting card companies, it is upon us. We spend this time of year showing our loved ones we care, but is your dealership doing the same for your customers?
Flick Fusion Releases VidCom Mobile App, a Multi-Platform Video Communications App For Auto Dealers
The award-winning SMARTFLICKS video marketing platform makes it easy for dealers to create desktop and mobile-friendly vehicle inventory videos, video email and customer engagement videos such as testimonials, service department overviews and more.
Give Your CRM Good Data for More Profitable Customer Connections
One constant message we send to customers is that their CRM is only as good as the data entered in it. The way data is captured, managed and utilized in the CRM is the key to customer acquisition and retention. Now, some dealers may think advertising is the most effective way to reach customers. Advertising
Accountability: Who’s Doing What?
Ahhhh. Leadership. Accountability. Both are concepts we are all too familiar with. Can you have one without the other? I don’t think so. Leadership is many things, and many books have been written on the topic, but I’m going to ask you to zero in on one aspect: accountability.
Closing the Revolving Door and Setting Up Your Employees for Success With Effective Training
Why is employee retention so important? The Society for Human Resource Management recently reported that the cost of replacing an employee can amount to six to nine months of that employee’s salary, while PwC found that the cost of losing an employee in the first year can be up to three times the person’s salary.
Kendall Toyota Sets Its Sights on No. 1 By Integrating Processes to Better Focus On The Customer
Being second place in a competitive market is a goal many dealerships would love to be able to claim for themselves.
For Kendall Toyota in Miami, Florida, however, that’s simply not acceptable.
For many years, the dealership sat atop the perch in Toyota sales in their marketplace. Through changing circumstances — including the opening of its sister store West Kendall Toyota — Kendall recently slipped to the second spot. This served as a wake-up call for the dealership’s management to examine their processes and methods and to put plans in place to regain that title.
Three Secrets to Setting Up a Successful BDC at Your Dealership
In Game 7 of the 2016 World Series, Joe Maddon filled his color-coded lineup card with statistics he would need for the game, including his special secret, the Maddon Matrix.
New Outsell Solution Leverages Artificial Intelligence To Help Auto Dealers Move Inventory Faster
“Outsell’s new packages help dealers quickly determine what they need for digital marketing,” said Harwood. “Nearly all our customers use a combination of Outsell solutions. Our new packages expand their ability to automatically and continually engage their consumers throughout their lifecycle, drive measurable sales and profit results, and save them some money.”
VinSolutions to Host Annual VinWorx User Summit for Auto Dealers Nationwide
Automotive and marketing trends, connected retail and lead generation among the many topics offered at CRM event
Auto/Mate Announces Integration of its DMS with DealerMine’s 360-Degree CRM Solution, Giving Auto Dealers Actionable Data
Auto/Mate Dealership Systems announced recently that its dealership management system (DMS) is fully integrated with DealerMine, a leading automotive CRM and BDC solutions provider.
Optimize the Vendors and Services You Already Have
These days, every dealership uses a variety of technology. However, from their CRM to various marketing partners, to the DMS and the smallest widget on their Website, we often find that, while they have all of this technology at their fingertips, many dealers aren’t using it to its maximum potential.
Bridging the Gap Between Data and Actionable Data
Complete the picture of the customer journey and you can deliver relevant messaging at the right time. How do we complete that picture? How do we turn raw, useless data into consumable information that we can act upon?
