6 Strategies to Recession-Proof Your Dealership
Are you worried about a slowdown in the market? Don’t panic. Take preventative steps now to shield your dealership from fluctuations in the market and stay a step ahead of your competitors.
Podcast: Cultivating Enthusiastic and Loyal Fans
Bill Wittenmyer, vice president of sales, layered apps and competitive accounts for CDK Global, joins us to discuss strategies to cultivate enthusiastic and loyal fans.
Your CRM Will Be at the Center of Your Success
While existing CRMs may still bring a level of ROI for the dealership, data, bots and personalization will start to change shopper and customer expectations and redefine how the automotive sales process will work. Stop focusing on things from the past and ask yourself, are you creating experiences that create rapport and build trust that will last a lifetime with every shopper?
Videos + Data Integration = Strategic Advantage
The real problem with a majority of dealerships’ video marketing strategies is that they use multiple video products from multiple vendors, all used for a single purpose and hosted on several different platforms, with no communication or integration between those hosting platforms.
Dealer Data Vaults: The Holy Grail of Data
If you’re like most dealerships today, one thing you are not short of is data. Regardless of which DMS you use, the system constantly collects data. Your CRM system does the same, as does your website and whatever third-party sites you’re marketing on.
Look Before You Leap
It’s advice that’s been around for centuries and still makes sense: look before you leap. As a business owner or manager, you want to ensure you have all the information needed to make a decision before making it.
Why Aren’t My Leads Closing at 20% or Greater?
If you’re like many GMs and dealership executives, a fair portion of your time is being spent on reviewing your lead ROI performance reports as you try to make sense of why your lead-to-sold percentage is not where you want it to be.
No Reason for Sales Team Anxiety When Implementing a Digital Solution
The digital revolution is a paradigm shift that cannot be ignored. Here are six tips to help steer your sales team into a digital retailing comfort zone.
DealerPeak Launches CarDog Independent Car Dealership CRM
It is a user-friendly automotive CRM that permits users to navigate at their speed and comfort level. In fact, the CarDog platform is accessible through mobile smartphone and tablet devices, as well as desktop and laptop computers.
35% Growth in a Soft Market
Rusty Gentry has been general manager at Pat Lobb’s Toyota of McKinney in Texas for just two short months, and already he has big plans. Within 18 months of his date of hire, his goal is to increase sales and service business across the board 35%.
In the last store he managed, Gentry increased business 65% in his first year, but that was back in 2011 and times have changed. In fact, conditions have changed quite a bit since he retired from his former position a year ago.
Podcast: Your Dealership’s Third-Party Data
Courtney Evans, VP of Product for Affinitiv, joins us to discuss getting the most from your dealership’s third-party data.
Automotive Dealers Shift to Cloud-based CRM Solutions to Meet Customer Expectations
They are increasingly installing customer relationship management (CRM) software in their backend systems to proactively identify opportunities and build customer loyalty.
