Auto Retail Advertising and Risk
All car dealers are exposed to two inherent and interrelated forms of risk, creative and financial. In managing risks, what all successful auto retailers have in common is having the capacity for both and a willingness to periodically step outside the comfort zone to take calculated risks, probe opportunities and seek greater gains.
Affinitiv Completes Acquisition of Caldwell & Kerr Enterprises to Create a Full-Service Automotive Marketing Platform
Strategic partnership enhances digital capabilities for combined customer base.
In the Weeds: Three Keys for Your Sales Game
So, let’s push the big, black chairs away from the desk, put the coffee or Red Bull down and get into the weeds for this month’s edition to discuss a few useful topics for those of us banging around out there on the blacktop.
