Culture and Client Interface
In our ever-evolving business climate, what is the essential KPI for delivering a good customer experience? What is more valuable to the business? A satisfied client or a loyal client?
Looking to Bounceback? Focus on Meeting Customers’ Emerging Needs and Pent-Up Demand
It’s critical to evaluate who has and hasn’t suffered intense economic damage as a result of COVID-19, and to begin devising marketing and incentives that will appeal to each segment specifically.
For the Greater Good
While auto sales can be a cutthroat business, think about how you can reach out and help other dealers for the greater good of the industry.
Dealers’ Digital Showrooms Flourish Amid Coronavirus Restrictions
For many, uncertainty resulted in slashing budgets. The data suggests management may want to re-think their digital strategies.
Finding Revenue During a Crisis: Retail Warranty Reimbursement
Even as many are forced to juggle payments to keep a skeleton crew running, there’s a solution that requires no upfront investment.
Podcast: Navigating the Pandemic and Beyond
Amy Hughes of Experian joins us to discuss how data is the key to navigating today’s business climate.
Coffee Sells Cars
How can you continue to offer the best customer experience?
The Missing Piece
From search to signature, the customer experience at Paragon Honda and Paragon Acura is personalized and seamless.
Consumers Agree: COVID-19 Has Forever Changed Vehicle Purchase Process
More than three-quarters see some benefit to shopping for a new vehicle entirely online versus in-person, citing less pressure from salespeople and the convenience.
What the Families First Coronavirus Response Act Means to You
In response to the coronavirus pandemic, Congress passed the Families First Coronavirus Response Act. Here are the basics of the act in this article and the next steps dealers should take.
AutoLeadStar Helps Walser Auto Group Increase Leads by 33%
Acquire, powered by artificial intelligence, leverages thousands of data points to strategically place ads on search engines, social media and internet websites.
PureCars’ Marketing Platform Receives Digital Advertising Certification for Honda Dealer Program
The partnership will help Honda dealers identify and design the best, most cost-effective digital advertising solutions to help build more profits and increased transactions.