Courtney Evans Archives - AutoSuccessOnline
Leadership Podcast: 2020 Goals

We’ve returned to some of our past guests to ask them what are a few goals your team is looking to accomplish in the upcoming 2020 year.

Owner Retention Programs: The Good, the Bad and the Ugly

The premise behind ORPs is to stay in touch with sold customers, bring them back in for service and continue the relationship until they’re ready to buy again. Sending consistent communications to customers keeps brand awareness high and generates ROs and revenue.

Podcast: Most Common Mistakes with ORP Marketing

Courtney Evans, vice president of product marketing for Affinitiv, joins us to discuss the most common mistakes dealers are making when it comes to ORP marketing, as well as how to measure and maximize ORP results.

Podcast: Your Dealership’s Third-Party Data

Courtney Evans, VP of Product for Affinitiv, joins us to discuss getting the most from your dealership’s third-party data.

Getting the Most from Your 3rd Party Data

Is your dealership using third-party data for sales and service conquest marketing? There’s tremendous opportunity to grow your customer base using this application in conquest campaigns.