Businesses are figuring out ways to stay competitive in the new landscape. One could argue that we are not selling more, but the way people are buying is shifting — to an online platform.
When the light bulb finally goes on, you recognize the “brave new world” is upon you, and you understand and are ready to embrace the constituent base that is crying out to do business with you in a new manner, congratulations are in order.
There are many touchpoints in a car shopper’s journey, but few are as important as Google My Business (GMB). GMB listings show up in direct searches, and they collect highly influential information.
While not every business has the resources to air a recruitment ad on national television, a lot can be learned from this recent campaign.
Financing should be treated like any other amenity you offer — such as shuttle service, onsite free wi-fi, rental car agreements and even the coffee customers have come to expect.
Retention is best measured in repeat visits. Make sure you are tracking this metric. Retention drives market share or absorption, whichever side of the aisle you look at this from.
It would be prudent to begin solving issues that come up with the repair of electric vehicles now, rather than wait for mass adoption and an increase in recalls and exploding vehicles. This way you can gain a competitive edge and not be left behind.
Jim Roche joins us to discuss how to promote your dealership’s service department and keep customers coming back.
Running a dealership is hard, it’s competitive and it isn’t easy. Adding a technology integrator into the mix shouldn’t be part of the job description.
Here are the four most common myths that auto dealers believe and that are cause for their dealership’s greatest pain points.
Dealers should be aware that some third-party solutions are designed to cut your dealership out of the process with a model that allows customers to build their own deals on a Website (not your Website), then essentially sells you the “deals” as leads.
“The way we’ve always done it” is a sentiment that keeps some dealerships from growing; in a few years that statement will be carved on their tombstone.