Podcast: Industry Perspectives from a Marketing Exec
Greg Uland of Reynolds and Reynolds discusses potential improvements for your sales process.
Scientific Data Quickly Becoming the ‘Last Mile’ for Automotive
Completing the customer journey to purchase.
The Evolved Consumer Journey
What it means for dealerships’ marketing strategies.
Invoca Study Finds Increased Role of Site Experience in Big-Ticket Purchases During COVID-19
Eight in 10 consumers felt more confident making high-stakes purchases online when given a clear option to speak with a live agent.
Equifax and Jabian Consulting Connect Data and Analytics for Better Customer Journey
The study found that universally both franchise and independent dealers want to predict and understand consumer behavior by enabling early engagement online, and leveraging consumer information (trade/buying habits) to help power the consumer purchase.
