I recently was working with a pretty sizable dealer group in the Northeast and we were examining the group’s advertising expenses and overall profitability.
The key here is to stay fluid with the market so as the business continues to change and evolve, you do as well. Keeping your dealership “cutting edge” is your responsibility.
Used cars offer the best defense against margin compression — and how you leverage reconditioning as an offensive tool makes this work. Getting incoming cars reconditioned and to the sales line quicker can mean healthier gross margins for your used car operation.