Call Them to Action
Imagine this scenario: You are a car salesperson, and you’ve been working with a couple looking to buy a new vehicle. You’ve greeted them and established a great rapport. They’re excited to drive home in something new that day, and you’re excited to make the sale. You’ve worked with them and narrowed down their options to one vehicle, their future vehicle.
Podcast: Putting Your Service Department Ahead of the Competition
Sally Whitesell of sw Service Solutions speaks with us about steps to take that allow your service department to stand out from the crowd
The Trust Triple Play
In baseball, a triple play is the rare act of making three outs during the same continuous play. In sales, it’s the ability to gain the customer’s trust in three crucial areas: the product, the dealership, and the salesperson. All relationships, and therefore sales, are built on trust in these three elements. Ask any top salesperson what contributes to their success, and they’ll put building trust at the top of the list.
Podcast: Using Live Chat in a Slowing Economy
Todd Smith of ActivEngage talks with us about making the most of live chat in a slowing economy. activengage.com
Flip the Script and Sell More Cars
I spend quite a bit of time in the industry providing lead management tips and advice to help dealers sell more cars, and arguably the most important advice I give pertains to communicating with customers. Let’s face it: Good communication can make a sale; bad communication can break it.
Podcast: Body Language in the Service Drive
Jody DeVere, CEO of AskPatty.com on how your service drive can use communication and body language to make your customers’ experience a pleasant one.
Three Hidden Problems That Damage Service Retention and How to Fix Them
As a manager, you know your service department inside-out. If there were a problem with your processes or your team, you’d know. Wouldn’t you?
How to Motivate Employees With Effective Communications
Effective communication promotes a culture of sharing ideas and solving problems. Employees who are “in the know” and feel like their opinions are valued are more likely to be engaged and motivated to do their jobs well.
Building Today’s Communication Tool Box
The ways in which we communicate are ever changing, and that means thriving businesses must always be on the lookout for ways to update and clean out their communication tool boxes.
Demystifying Marketing: Four Secrets to Successfully Sell Your Service Department
Don’t let marketing overwhelm you. These four surefire tactics will help you create messaging that brings in more customers; and more revenue.
Podcast: Getting Employees to Reach Their Potential
James Ochner, GM of I-10 Toyota, talks with us about getting dealership employees to live up to their full potential.
