More Leads = More Sales, Right? Not So Fast
Whether your dealership operates on a buy-or-die or BDC model, having the skill to properly engage a customer, build value in the dealership and product and gain the customer’s commitment to do business in the showroom is paramount to the success or failure of business development for your store.
Why Aren’t My Leads Closing at 20% or Greater?
If you’re like many GMs and dealership executives, a fair portion of your time is being spent on reviewing your lead ROI performance reports as you try to make sense of why your lead-to-sold percentage is not where you want it to be.
BDC Not ROI-ing? It’s Probably Not a Lack of Accountability
Of course it is, silly. Did you bump your head? Accountability is missing, and it’s not just in your BDC. Where’d it go? Same place as your gross.