CES Archives - AutoSuccessOnline
Customer Effort Score: What’s Yours?

When customers have to jump through hoops to do business with a company, customer effort rises and loyalty plummets.

Customers Want Easy — Just Ask Alexa

According to a recent Driving Sales Customer Experience Study, 56 percent of customers said they’d buy more often if the process was not so difficult, and 99 out of 100 buyers expect their car purchasing experience to be “hassle-driven.”