Dealers Urged to Review Vendor Data Security Measures
While CCPA is California-specific legislation, its requirements affect dealers and dealer groups having stores in the state, and many vendors serving auto retailers are domiciled there. CCPA’s comprehensiveness is designed to ensure healthy consumer privacy and data security guidelines for dealers and vendors, wherever located.
The New Consumer Privacy Laws: What You Can Do Now To Comply
If information is not going to be provided or deleted, or doing so is delayed, the consumer must be notified of the reason for the delay or the decision not to delete the information, and of any right of the consumer has to appeal the decision to the dealership.
Helion Technologies Partners with California New Car Dealers Association to Educate Dealers on Privacy Act Compliance
Dealerships are also required to proactively provide full disclosure to consumers about what their data is used for, who it gets shared with and for what purpose, at the time said data is collected.
