car buying Archives - AutoSuccessOnline
Rocket Auto Launches Online Vehicle Marketplace, Empowering Buyers to Choose Their Perfect Car Leveraging the Rocket Platform

With more than 35,000 vehicles for sale from 300 dealers at launch, Rocket Auto has the selection to meet the needs of every buyer

New Dealer Funnel Text Messaging Solution Engages Customers, Increases Sales

The program delivers precise messaging tailored for the dealership from a single dashboard.

Dealers Remain Essential To A Digital Car Buying Process

New research from Capital One finds consumers value in-person dealership experience combined with digital tools.

Ohio Car Dealer Writes Amazon Best Seller

Stephen Taylor’s “Taylor Made” helps buyers navigate car-buying experience while improving industry image.

Consumers Agree: COVID-19 Has Forever Changed Vehicle Purchase Process

More than three-quarters see some benefit to shopping for a new vehicle entirely online versus in-person, citing less pressure from salespeople and the convenience.

Podcast: Identity Fraud

David Barnhardt, chief experience officer for GIACT, joins us to discuss what every dealer should know about identity fraud.

ActivEngage Partners with CreditIQ to Redefine Car Buying with Most Advanced Financial Tool

Along with ActivSEO and AcceleRater, the retailing platform is part of ActivEngage’s customer journey optimization suite.

Majority of Americans Would Consider Buying Used Vehicles

The Ally Financial study shows that more than half of consumers said they would feel most comfortable buying used vehicles at a dealership that sells both new and used vehicles. This was much higher than any other category.

Personalization Enabled by Automation and AI Will Greatly Improve Car Buying and Ownership

The Cox Automotive Car Buyer Journey Study indicates that technology used smartly delivers a more personalized, customer-based approach to selling that helps U.S. auto dealers build better, long-term relationships with their customers.

Analysis Paralysis: Why Too Many Vehicle Options Hurt Your Sales

Your customers are already overwhelmed with choices on a daily basis. Increase the odds of your success by making their decision about which vehicle to purchase easier.

Car Buying Should Not Resemble a Hostage Situation

Many dealerships embody high standards and seek to improve the customer experience but find it challenging to boost consumer confidence. Here are a few ways to provide a positive collaborative experience for your customers. Improves Car-Buying Experience for Customers Through Premier Digital Storefront Solution

The solution increases transparency and improves trust between the dealer and customer to ultimately drive engagement, deliver stronger leads and increase sales.