DealerPolicy Study Shows Car Buyers Looking to Purchase Auto Insurance as Part of Car Buying Process
The study revealed that car buyers want to see competing insurance quotes from multiple carriers while at the dealership. If customers could save money on their auto insurance during the car buying process, they would use the cost savings to purchase a nicer vehicle or a warranty or other F&I products.
Podcast: Digital Retailing Solutions
Steve Zabawa, co-founder for WebBuy, joins us to discuss digital retailing.
