People Have Bad Days, Machines Don’t
What if there was an employee who would work 24 hours a day and report back to you with all the metrics that are vital to operating your dealership?
Using Caller-State Data for Lead Attribution
While measuring sales and service revenue by marketing campaign may reveal which campaigns are yielding positive ROIs and which are not, this approach doesn’t reveal why the campaigns are performing the way they are.
UTM Codes: What Auto Marketers Need to Know
If you’re an automotive marketer, you are likely already using Google Analytics to track the success of your marketing campaigns — factors such as traffic source and clicks.
Sales Tips for Email Marketing
You’ve captured my attention, made me stop browsing my emails and I think I’m interested in the cars you’re selling. Now what? Is it time sensitive? Do I need to download something? Make an appointment? Tell me plain and simple what to do next.