DOM360 and Qvale Automotive Group Launch New Promotional Campaign
DOM360 developed a customized branding story leading to substantial results that continue to grow beyond the established timeline campaign parameters.
Community Auto Dealers: It’s Time to Compete!
Dealers in the network will be able to leverage creative talent and technology to generate more sales and service business and build relationships for future sales too.
Power Tool Institute Launches Campaign to Promote Safe Lithium-Ion Battery Usage, Reduce Risks
“Take Charge of Your Battery” campaign educates consumers on proper selection, transport, storage, and disposal to reduce the dangers of lithium-ion battery misuse.
What You ‘Auto’ Know: Don’t Put All Your Eggs in One Marketing Basket
It’s in your best interest to take advantage of what both digital and traditional media have to offer. Relying solely on one or the other will only impair the effectiveness of your marketing plan. A two-pronged approach will almost always give you the best opportunity for success!
Outsell and DSplus’s Toyota CH-R Launch Campaign Honored With Coveted Industry Awards
Integrated digital marketing campaign created for Toyota Wins Gold Stevie in 2018 American Business Awards®, Digiday Content Marketing Award and Communicator Award.
Trusting the Machine
Eric Brown of LotLinx on how AI and machine learning can allow dealers to add the human touch to sales.
The Return Of SEO: How Content Marketing Can Revive Your SEO And Brand
Is your dealership ready to go all-in on a content marketing campaign? The benefits content marketing can create for both your dealership’s brand and SEO efforts are proven to create a lasting impact.
Buy My Stuff — Right Now!
If it is superior to the competition, you need to explain how and why. Don’t try to simply tell the market what it wants; that will never end well.
Podcast: Finding Accountability in Your Marketing Efforts
Valerie Vallancourt of Outsell speaks on increasing the effectiveness and accountability of your marketing efforts.
Dealers Are Waking Up to the True Value of Their Customer Data and Sales Attribution Models
To reach these objectives, dealership managers will need to embrace change. There are new metrics and methods to determine which marketing channels are supporting the goals of the business. One of the changes managers will need to embrace, for example, is that metrics such as cost per click (CPC), impression share, bounce rate, and time on site (TOS) should not be included in the list of key performance indicators (KPIs).
Outbound Calling Lease Retention Best Practices
Outbound calling remains an effective component in a highly efficient lease-retention campaign. Like any other targeted campaign, many customers want you to proactively call them and present personalized offers.
How to See a Strong Return on Your Dealerships’ Marketing Investments
Having strong marketing efforts for your dealership, or any business, in 2017 is a non-negotiable business strategy. With marketing efforts, the expression “you gotta spend money in order to make money” is definitely true. But with so many options available for businesses, how do you know what will work for your dealership?
