In the Passenger Seat
I recently found myself in the automotive retail passenger seat after an unfortunate accident this summer, and I had to fight off anxiety thinking of purchasing a new vehicle in the current automotive market.
Improving the Car Buying Experience By Maximizing the CRM
There is one constant complaint from automotive customers: Nobody likes the car buying process. In fact, according to a 2016 Autotrader Car Buyer of the Future Study, less than 1 percent of consumers like the current process. The study further explains that the two biggest sources of car buying frustration are that it takes too
