Can Your Dealership Truly Afford to Rely on a Program Website?
Thanks to an ever-changing online landscape and perpetually shifting customer shopping behavior, it is beyond crucial for your car dealership to be on the cutting edge when it comes to its website. However, achieving this goal does not always happen with a program website.
What A Dealer Should Expect from an Automotive Advertising Agency
Do you currently retain the services of an automotive advertising agency? If so, are they fulfilling all your expectations? Maybe you don’t know how to answer because you’re unsure of what expectations should be placed upon them.
Your Dealership’s Year in Review
Never allow your business to become stagnant or complacent with the things you accomplish, and make 2019 the year you set new, higher goals for success.
Financing in the Service Department Can Drive Customer Satisfaction
Some drivers have been raised with a skepticism of mechanics and service writers. Steve Roe of Synchrony Car Care shows how you can help customers manage costs and feel more confident in their service purchases.
PureCars Launches Signal Pro, a Multi-Channel Attribution Platform for Automotive Marketers
Dealers now have access to honest, full-funnel attribution insights to drive ad campaigns and improve sales.
When to Increase Your Ad Budget
Boosting reach generates brand-new prospects — a fresh set of eyes, ears, hearts and minds. The best time to expand reach is when competitors contract.
Putting Fixed Ops Under the Sales Microscope
Measure their performance and hold them accountable for their performance just like you would the general sales manager — DAILY!
What You ‘Auto’ Know: Don’t Put All Your Eggs in One Marketing Basket
It’s in your best interest to take advantage of what both digital and traditional media have to offer. Relying solely on one or the other will only impair the effectiveness of your marketing plan. A two-pronged approach will almost always give you the best opportunity for success!
How to Determine Your Service Marketing Budget
As new and used vehicle margins decline and you rely on your service department to contribute a greater percentage to your store’s gross profit, why wouldn’t you spend more on service marketing?
High Performance Doors Are a Design Priority
With many of our nation’s auto dealerships rapidly expanding and renovating, there are important design considerations and equipment selections to be made during the process. New facility image requirements and the ever-growing equipment technologies offered to this industry have made the equipment selection process a full-time task.
Master of All: Why Executing on Just a Few Marketing Channels is No Longer Good Enough
To be truly competitive in such a landscape, dealers increasingly have to be not “jacks” of all marketing channels, but masters of all marketing channels.
Invest Your Training Budget Wisely
Let’s face it: With profit margins on new and used car sales diminishing every year, it’s fair to say that your service department is a big part of your profitability and critical to your customer retention.
