MAX Digital Launches New Product to Empower BDC Staff
MAX BDC is a three-way collaborative tool for the BDC, customer and salesperson.
3 Things to Consider When Implementing Digital Retail Solutions
Make sure to your digital retailing partner can deliver a blueprint of best practices as a starting point for your store.
3 Strategies to Cultivate Enthusiastic and Loyal Fans
Loyal customers tend to prioritize great customer service over price and scoring the best deal. So, it pays to put time and resources into nurturing your existing customer relationships. Begin cultivating loyal customers immediately with these three retention strategies.
What is ‘The Right’ BDC Solution?
Ask 10 different dealers for their opinion on automotive business development centers and you will likely get 10 different answers. We’ve seen it all — we have clients who have their own fully functioning BDCs onsite, others who outsource and another group that is achieving great results without BDCs.
More Leads = More Sales, Right? Not So Fast
Whether your dealership operates on a buy-or-die or BDC model, having the skill to properly engage a customer, build value in the dealership and product and gain the customer’s commitment to do business in the showroom is paramount to the success or failure of business development for your store.
Dealer Data Vaults: The Holy Grail of Data
If you’re like most dealerships today, one thing you are not short of is data. Regardless of which DMS you use, the system constantly collects data. Your CRM system does the same, as does your website and whatever third-party sites you’re marketing on.
Why Aren’t My Leads Closing at 20% or Greater?
If you’re like many GMs and dealership executives, a fair portion of your time is being spent on reviewing your lead ROI performance reports as you try to make sense of why your lead-to-sold percentage is not where you want it to be.
Podcast: Internal Vs. External BDCs
Bill Wittenmyer, VP of Sales for CDK Global, joins us to discuss interval vs. external BDCs.
Pros and Cons of Internal vs. External BDCs
Only one thing is certain; inbound phone calls are still the best low-funnel leads, so make sure they’re handled properly.
Why You Need a Service BDC
Your dealership has spent a lot of money to get the phones to ring. Every poorly handled call is a lost opportunity that you can’t afford. When service advisors — who are already working at a frenetic pace — answer the phone, they often sound abrupt and rushed.
Business Development Centers Can Maximize Service Appointments
Properly trained BDC personnel can provide a multitude of services that will increase owner retention and CSI while enabling your advisors to become more productive thereby increasing sales and shop productivity.
BDC Not ROI-ing? It’s Probably Not a Lack of Accountability
Of course it is, silly. Did you bump your head? Accountability is missing, and it’s not just in your BDC. Where’d it go? Same place as your gross.
