Finding your Audience
Crafting appealing content is the easiest way to make a sale, because readers are already interested in what you have to say.
The 3 Components of Successfully Using Humor in the Workplace
While 49% of Americans are unsatisfied with their jobs, most people don’t realize that using humor in the workplace can improve job satisfaction. Here’s how to choose humor appropriately, so you will be more productive, less stressed and happier.
Step Up Your Marketing Game
When finding unique and creative ways to promote your business, the possibilities are endless. Thanks to the expanding world of technology, you can market across the World Wide Web through social media and inventive websites that can do the hard work of showcasing your inventory for you.
How to Create Your Own Facebook Ad Campaigns and Get Stellar Results
Facebook Ads can be an effective advertising tool to drive low-cost web traffic and leads for auto dealers.
Public Relations: The Non-Traditional Way to Get Your Dealership Noticed
Many automobile dealers don’t take advantage of the opportunities available to them through public relations (PR). It might be because they don’t think it’s really necessary … or maybe it’s due to the common misconception that PR and a dealer’s typical monthly advertising are essentially the same thing.
How to Juggle More than One Target Audience
Juggling more than one target audience is a task that every business has to overcome at some point and is something that will constantly shift as the industry continues to change over time.
5 Steps for Small Dealers to Compete with Online Ads
It’s hard and scary, but you’re not alone. Online advertising can be a full-time job on its own (in fact, it is!). It’s only normal to feel overwhelmed by the amount of work and choices involved.
Emerging Frontrunner: The Power of Video
Armed with this knowledge, it’s time to take a look at your dealership’s video strategy. How does it fit into your greater comprehensive marketing approach? Are you leveraging this channel to its full potential right now and giving yourself a foundation to build on in the near future?
Podcast: Redefine Your Marketing Message
Brian Barlow of Pineapple Crush talks about the difference between advertising and modern marketing, and how to reach consumers with your dealership’s message. pineapplecrushed.com
Content Matters: How Telling a Story Hooks the Customer
Think back on advertisements in the past that left you with a good impression of a company or brand. Did they make you want to talk about the ad content with someone, or even move you to action?
