How to Make Your PMA Obsolete
People will do what’s easiest and most convenient, and nothing is more convenient than buying online.
How Dealerships are Losing Online Leads
The automotive industry is notorious for outdated sales practices and our lack of a fundamental e-commerce framework. But what’s worse than no online presence at all is one that feels half-baked and leaves customers more confused than ever.
4 Cultural Tweaks That Can Increase Dealership Sales
“Corporate culture” may sound like the sort of thing that separates hip start-ups in sunny office-lofts from fluorescent cubicle farms. While the Silicon Valley offices of tech giants may seem unrelated to your dealership showroom, there’s a surprising number of important lessons you can learn from them to increase the performance of your team.
Don’t Worry About Millennials — Here’s How to Win Over Gen Z
You keep hearing about millennials as “the digital generation,” but millennials are older than you might think; in reality, Gen Z are the true children of the internet.
How to Drive Successful Change at Your Dealership
The most important digital changes are never quick or simple. It took years before people realized how powerful the iPhone could be — RIM execs viewed mobile apps as a novelty for children, choosing not to add them to the Blackberry platform because they didn’t believe serious businesspeople had any use for them.
The Lesson Dealership Groups Need to Learn from Starbucks
Just like Starbucks, your dealership group will benefit from a uniform omni-channel presence.
How You Can Maximize Your Ad Dollars Through a New Digital Approach
Why are you spending so much money on digital advertising? Here’s how you can increase your return without spending a dollar more on marketing.
A Digital-First Approach to Winning Back the Trust of Car Buyers
Your customers want to buy cars the same way they purchase other goods and services, and that means making the transaction simpler, faster and increasingly transparent.
5 Ways to Keep Your Physical Dealership Relevant in a Digital World
You might be surprised to learn that in the wake of digital retailing, customers’ desire to skip the dealership entirely is actually a myth.