People will do what’s easiest and most convenient, and nothing is more convenient than buying online.
The automotive industry is notorious for outdated sales practices and our lack of a fundamental e-commerce framework. But what’s worse than no online presence at all is one that feels half-baked and leaves customers more confused than ever.
“Corporate culture” may sound like the sort of thing that separates hip start-ups in sunny office-lofts from fluorescent cubicle farms. While the Silicon Valley offices of tech giants may seem unrelated to your dealership showroom, there’s a surprising number of important lessons you can learn from them to increase the performance of your team.
You keep hearing about millennials as “the digital generation,” but millennials are older than you might think; in reality, Gen Z are the true children of the internet.
The most important digital changes are never quick or simple. It took years before people realized how powerful the iPhone could be — RIM execs viewed mobile apps as a novelty for children, choosing not to add them to the Blackberry platform because they didn’t believe serious businesspeople had any use for them.
Just like Starbucks, your dealership group will benefit from a uniform omni-channel presence.
Why are you spending so much money on digital advertising? Here’s how you can increase your return without spending a dollar more on marketing.
Your customers want to buy cars the same way they purchase other goods and services, and that means making the transaction simpler, faster and increasingly transparent.
You might be surprised to learn that in the wake of digital retailing, customers’ desire to skip the dealership entirely is actually a myth.