analytics Archives - Page 2 of 2 - AutoSuccessOnline
Setting Up Your 2019 Automotive Digital Marketing Strategy for Success

This is it: 2019 is here! It’s time to get digitally organized.

Can Your Dealership Truly Afford to Rely on a Program Website?

Thanks to an ever-changing online landscape and perpetually shifting customer shopping behavior, it is beyond crucial for your car dealership to be on the cutting edge when it comes to its website. However, achieving this goal does not always happen with a program website.

A New Way to Tell if Your Radio and Broadcast TV Ads Are Effective

Rather than making an “educated guess,” you can use these tools, which work based on the numbers/traffic/leads you receive at your store each month.

UTM Codes: What Auto Marketers Need to Know

If you’re an automotive marketer, you are likely already using Google Analytics to track the success of your marketing campaigns — factors such as traffic source and clicks.

Three Ways Data Can Help Your Dealership Beat the Competition

When your dealership masters and utilizes the information accessible to you — whether in terms of industry knowledge, technology updates or lead details — you go far beyond enhancing your own knowledge; you can map better strategies, provide a better customer experience and reach more shoppers.

Up in a Down Market: Inventory and Competition, Part 4

Certain vehicles sell quicker in certain colors and packages than others, so we use technology to determine what the fastest-moving vehicles at any given time in the market would be and that’s what we try to acquire.

Podcast: Finding Accountability in Your Marketing Efforts

Valerie Vallancourt of Outsell speaks on increasing the effectiveness and accountability of your marketing efforts.

Valerie Vallancourt Podcast image
Dealer Marketing Performance Metrics: How to Tell What’s Working

Every one of your marketing channels is raising their hand on linked sales saying, “Me, me, me, I get the credit!” If they can’t prove a direct sale, vendors should at least be able to prove influence.

Organic Traffic is Misunderstood By Auto Dealers

When automotive marketing professionals invest the time to configure Google Analytics (GA) properly, new insights can be obtained into their marketing strategy. Data analysis can inspire new strategies to increase showroom traffic and profits. When marketing managers look at all the channels that are producing conversions and highly engaged traffic on their dealership Website, reports often

Who Sold the Car? Attribution Needs Organized Data

“Marketing analytics and attribution are hot topics of discussion at larger dealer groups seeking to intelligently reduce budgets in a slowing sales climate.”

Nielsen Automotive Group Sales Up in May 24 Percent

Over the years, Nielsen Automotive Group has seen tremendous growth and change, however, the philosophical foundation of the group has remained consistent. As Snouffer says, it all comes down to one word: loyalty.

Three Things to Do Now So You Can Start Using Data Like a Boss

How do you think Wal-Mart decides to build a new store? They don’t just toss a dart at the map. They use data to analyze population projections, proximity to existing stores, property value, competition and a laundry list of other data points that make sure each store is successful.