Beck & Masten: How a Winning Dealership Keeps Getting Better
Over the past 20 years, Beck and Masten Buick GMC in Houston, TX, has been the No. 1 Buick GMC dealership in the state and, over the past decade, one of the top three Buick dealerships in the country. If you think success like theirs doesn’t come with challenges — think again.
Accelerating Search Engine Marketing with Artificial Intelligence
Advancements in machine learning are already providing strong benefits in the online environment, including digital advertising. This should come as great news for automotive marketers given that the auto industry spends more on advertising than any other industry except retail.
8 Trends Your Dealership Should Pay Attention to in 2019
With the sophisticated technology in today’s cars, you need better equipment, better-educated technicians and faster ways to organize, track and adjust your lean processes. Everything needs to be done quicker, and you need to embrace technology in this digital age.
Team Velocity Awarded AWA Awards at NADA; Releases ApolloGo Mobile App
Amongst Team Velocity’s newest achievements, is the public release of the ApolloGo Mobile App. The transformed Apollo desktop platform allows dealers to work leads on the go, from anywhere, at any time, all from the palm of their hands.
Outsell Launches 5.2 with More AI-Driven Features for Automotive Marketers
Platform now integrates direct mail with digital marketing, for a truly cross-channel solution; new channel integration with Conquest product and ability to promote specific inventory in social ads make Outsell 5.2 a standout marketing automation solution for the auto industry.
Top Spot for Social Media Captured by Digital Air Strike for Third Consecutive Year
Monumental year for the company included three acquisitions in the last 10 months and numerous industry awards.
4 Ways Your Dealership Can Stay Competitive in 2019
In 2018, dealers were up against some major challenges and changes: employee turnover, technological advancements, vehicle subscription services and predictions of impending sales declines. As we move into 2019, it’s time to face the industry’s challenges head on. To stay competitive, incorporate the following initiatives into your business strategy.
Podcast: Meeting Customers’ Expectations in a Digital Era
Lori Wittman, senior vice president of dealer software solutions for Cox Automotive, joins us to discuss how dealerships can meet rising customer expectations in a digital era.
Car Wars Acquires Vistadash to Amplify Transparency in Automotive
The inventor of Dynamic Number Insertion (DNI) has acquired one of the industry’s top marketing analytics providers to present dealers with holistic and actionable insight.
Putting It All Together: Artificial Intelligence 101
Everyone knows that AI is the future. It will drive us around in our cars, predict the next natural disaster and find the cure for cancer. But what can AI do right now to make our lives easier?
Car Wars’ Newest AI Feature Protects You From Costly Privacy Violations
Cari, Car Wars’ artificial intelligence agent, pioneers AI security with her ability to recognize and protect sensitive information handled over the phone.
Why AI is ‘Bursting With Exponential Opportunity’ for Auto Dealers
People get excited about AI. Some love it, some fear it and some feel it is overhyped and under-delivering. Across the internet, the impassioned debate rages on: how many of today’s AI technologies are actually delivering value?