Understanding Millennial Shoppers: How Digital Messaging Gets Gen Y Into Your Dealership
If you want them to buy from your dealership, winning the hearts and minds of Millennial car buyers starts with understanding what makes them tick.
Custom Wheel Colors Can Earn Dealerships More Green
Alloy wheels are an attractive, often-desired feature for new and pre-owned vehicle customers. There’s now an exciting trend growing in the automotive industry: custom colored alloy wheels. Popular makes are now coming off the line with black and gun-metal colors and sold as upgrade packages to consumers — and customers are buying.
