advertising Archives - Page 7 of 8 - AutoSuccessOnline
Why You Should Use Only Three Homepage Banners

Dealers use homepage banners as a main way to let car shoppers know about their deals and specials. While there is some value to them, too many general managers create and place far too many on their site.

How to See a Strong Return on Your Dealerships’ Marketing Investments

Having strong marketing efforts for your dealership, or any business, in 2017 is a non-negotiable business strategy. With marketing efforts, the expression “you gotta spend money in order to make money” is definitely true. But with so many options available for businesses, how do you know what will work for your dealership? 

Click-Through Rate: The Building Block of Successful Digital Campaigns

Digital marketing, at its worst, isn’t much better than putting up a billboard next to the highway and hoping that someone who’s interested in your message actually sees it.

Your Best Defense is a Good Offense

The military adage “the best defense is a good offense” applies to selling cars, as well. If you keep moving forward, attracting new customers and advancing those customers down the path to purchase, your competitors are eliminated from consideration.

Advertising is a Four-Letter F Word: Fail

Advertising is about traditional tactics and branding. Modern marketing is about content and bonding. The main difference is the storytelling. Your dealership offers a lifestyle product — the creative opportunities are plentiful, and yet most of you take the easy way out and “spray and pray.

Not All Dealerships Are Experiencing a Sales Slowdown: How Dealers Are Coming Out on Top

If you’re a glutton for auto industry news like I am, I’m sure you’ve seen a volume of articles around “2017 auto sales plateaus,” “new vehicle slow downs,” and “auto cycles ending” over the last few months. And, as we move into the second half of the year, these talks of an industry slowdown continue.

Call Them to Action

Imagine this scenario: You are a car salesperson, and you’ve been working with a couple looking to buy a new vehicle. You’ve greeted them and established a great rapport. They’re excited to drive home in something new that day, and you’re excited to make the sale. You’ve worked with them and narrowed down their options to one vehicle, their future vehicle.

Are My TV Ads Generating Online and Offline Conversions?

In May 2017, Google announced a new product called Google Attribution 360, based on technology the company acquired in 2014 when it bought Adometry. I haven’t had the opportunity to see the product live, but it promises to close the data gap to help business owners determine which marketing investments are working for them. According

Podcast: Redefine Your Marketing Message

Brian Barlow of Pineapple Crush talks about the difference between advertising and modern marketing, and how to reach consumers with your dealership’s message. pineapplecrushed.com

Brian Barlow podcast
Advertising is a Four-letter F word: Fail

All you guys are traditionalist, you can’t get out of your own way and then you get mad at the marketing guys because you can’t figure out the system. Figure this out. Stop advertising!

Content Matters: How Telling a Story Hooks the Customer

Think back on advertisements in the past that left you with a good impression of a company or brand. Did they make you want to talk about the ad content with someone, or even move you to action?

Historic Opportunities: Advertising Has Evolved — Have You?

Through most of American history, people got their news from a newspaper and that’s where auto dealers, desiring to reach this audience, placed their advertising. Radio then came along and grabbed a slice of the public’s attention and dealers followed suit. Later, with the addition of television to American homes, dealers were able to show