Unlocking the Value of Your Data. Don’t Let it Go to Waste.
Explore expert Bobby Gaudreau’s insights on overcoming data challenges in auto dealerships, focusing on CRM and DMS optimization for marketing success.
Your Data Doesn’t Stink; It’s Trapped
By unifying data by collecting it from different sources, a CDP provides a comprehensive view of each customer’s preferences, behaviors and purchase history, creating accurate customer profiles.
How to Identify & Target High-Intention Customers with a Customer Data Platform, Part 2
It’s no longer enough just to have data in a neat place. It’s about using that data to drive engagement and to provide those right experiences every single time.
How to Identify & Target High-Intention Customers with a Customer Data Platform, Part 1
Improve your dealership’s customer experience and keep customers engaged.
Adapt or Fade, Part 2
Some retailers have thrived while others have failed. Here are some ideas and action items that you can start putting into practice today.
Adapt or Fade, Part 1
Dealers can learn from the missteps brick-and-mortars have gone through, and learn how to better adapt their businesses.
Let’s Talk about Data and the Pillars of Success
By leveraging data outside of the DMS, it’s possible to create incremental opportunities. The DMS is not the sole source of truth today.
Stop Interrupting and Start Engaging Customers
Make your data actionable through intelligence and effectively deliver messaging to your customers through multiple channels.
Podcast: Making Data Actionable Through Intelligence
Tim Jackson of Activator Dealer Solutions discusses how to engage with customers better through data.
Dominion Dealer Solutions Unveils New ‘Activator’ Brand
The Activator platform leverages smart technology to cleanse data, identify targets, reach customers who are actively looking to buy or service.