The Top 10 Lessons of the Last 50 Years
Salespeople need to know the product. They must embrace this and focus on creating an exceptional experience for the customer, letting them try out the product, and helping them buy.
How to Make Big Changes Stick and Create Success at Your Dealership
At the end of the day, there are no shortcuts. Everybody has to buy in to new processes, otherwise the changes will be ignored, making them a waste of time and money. Don’t let your employees do things the wrong way because that’s the way they’ve always been done.
Is Your Customer Retention Costing You Opportunity?
Are you losing existing customers at about the same rate as you’re adding new ones? Do the math in your store and compare last year’s RO performance to this year’s. Is your traffic going up, going down or remaining stagnant?
Are Your Fixed Ops Goals High Enough?
If you do not have a BHAG, you are not earning the net profit you deserve from your investment in fixed ops.
