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SpinCar Selected by Jaguar Land Rover to Provide Digital Merchandising to US Retailers

SpinCar, a leader in digital automotive merchandising software, announced that it has been named a certified partner for the Jaguar Land Rover Digital Certified Program. Retailers participating in the JLR Digital Certified Program will now have direct access to SpinCar’s comprehensive suite of products, enabling them to fully digitize the showroom experience. All Jaguar and Land Rover retailers in the U.S. are eligible to enroll in the program.

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SpinCar’s digital merchandising platform enables dealers to deliver more personalized and engaging online experiences for shoppers. By adding interactive vehicle walkarounds, feature showcases, insurance and warranty education, and narrated videos to their vehicle detail pages (VDPs), dealers are able to recreate the in-person dealership experience for online car shoppers. These personalized online experiences generate greater engagement and confidence for shoppers browsing new, CPO or used vehicle inventory on a dealer’s website.

The JLR Digital Certified program assists dealers in selling more vehicles by providing access to digital products and services from a variety of industry-leading digital partners. Software and service providers must successfully pass a rigorous evaluation by the JLR Digital Retailing Team in order to achieve certification.

“Consumer demand for personalized online experiences has accelerated exponentially, and auto dealers are moving rapidly to adapt to a new reality. Now more than ever, the online showroom is critical to their success and auto dealers can no longer rely on static vehicle images and outdated VDPs,” said Devin Daly, SpinCar CEO. “We are excited to partner with JLR to bring SpinCar’s advanced digital merchandising capabilities to even more dealers across the nation. This OEM certification further validates the leadership position that we have established and the technical innovation that we are bringing to the auto industry.”     


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