35% Growth in a Soft Market
Rusty Gentry has been general manager at Pat Lobb’s Toyota of McKinney in Texas for just two short months, and already he has big plans. Within 18 months of his date of hire, his goal is to increase sales and service business across the board 35%.
In the last store he managed, Gentry increased business 65% in his first year, but that was back in 2011 and times have changed. In fact, conditions have changed quite a bit since he retired from his former position a year ago.
The Importance of Training Your Dealership Staff
Dealers receive little to no training even as compliance becomes more prominent for dealerships. Instead, the focus is on improving profit margins.
How Incoming Calls Can Ruin You
It’s called owner retention and the best way to retain a customer is to provide them with the highest level of service possible and to always exceed their expectations. That usually begins with a phone call.
Bulldog Kia Supercharges Sales with an AI Assistant
“How much sense does it make to send all your internet leads and incoming sales calls to the lowest paid and least experienced employees in the sales department?” asked David Kernall of Bulldog Kia in Athens, GA. See how his dealership transition its sales process.
How to Turn Rings Into ‘Cha-Chings!’
When a potential guest calls your store, they want your store to be the place where they will spend their money. The sale is yours to lose.
Training a New Business Development Representative
It’s important to continue ongoing training. A good BDC trainer will make sure they are constantly updating their training materials with new items and technology.
George Dans Launches ‘Market Disruptor’ iMobile Training Platform
Managers can track the time their reps have spent on the platform and track their progress. Managers can also assign training modules to their entire team and work on specific training over a period of time.
Today’s Dealership Differentiator: Personalized Development
When people learn, they need feedback that tells them whether or not they are doing the right thing. Mastery requires feedback; so, the more you can provide feedback, the better your coaching and development efforts will be.
Your Frontline Employees Are Your Brand: Do You Have the Right Ones?
Poor hiring practices cost the automotive industry billions of dollars annually. According to the U.S. Department of Labor, the price of a bad hire is at least 30 percent of the employee’s first-year earnings
New Vehicle Sales Up 11%
The dealership’s digital results have been impressive, as well. In February 2017, when Team Velocity first came on board, the store had an 8 percent conversion rate, with 175 total conversions. In August, those numbers have jumped to 15.28 percent, with 609 total conversions.
