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Video Merchandising

I never thought that I would be advising dealers to shoot video with a cellphone, however, advances in cellphone technology in just the last two years have made me rethink video hardware.

Hibob’s Workplace Survey Reveals Essentials of Onboarding Process

The quitting economy is a serious issue facing businesses across the United States. One of the best ways to combat this issue is by taking charge of company culture, and rethinking how HR strategies can protect businesses while keeping employees happy.

35% Growth in a Soft Market

Rusty Gentry has been general manager at Pat Lobb’s Toyota of McKinney in Texas for just two short months, and already he has big plans. Within 18 months of his date of hire, his goal is to increase sales and service business across the board 35%.

In the last store he managed, Gentry increased business 65% in his first year, but that was back in 2011 and times have changed. In fact, conditions have changed quite a bit since he retired from his former position a year ago.

Pros and Cons of Internal vs. External BDCs

Only one thing is certain; inbound phone calls are still the best low-funnel leads, so make sure they’re handled properly.

Anatomy of a Dealership Detail Department

If you take the time to view your detail operation using these five Principles of Production, you will see that there are problems that are costing your dealership a lot of money.

CareGard Warranty Services Celebrates 25 Years, Announces Team Promotions

In addition to the sales, F&I and service drive training, and compliance management, the company is enhancing their training offerings to include automotive personnel recruiting, hiring, training and proven processes that will maximize income and sales opportunities for CWS clients.

Why Dealers Have Problems with their Detail Department

If the title of this article offends you because you don’t have problems with your detail department, then please do not read any further. This article is for those dealers who can honestly admit they have problems in the operation of their in-house detail department.

Save Money With Evergreen Videos

One of the biggest mistakes I see dealers make with video marketing is the use of a “single purpose” video strategy. This strategy involves purchasing multiple different video types from multiple different video providers in order to have the right video content for various marketing touchpoints.

The Top Ten Companies to Watch in 2019

10 Innovative Digital and Technology Companies That Help Dealers Maximize Profits On and Off the Lot — These companies are leading the industry and are helping achieve measurable results for some of the most demanding and successful dealerships, associations and OEMs in the industry.

Current State of Advanced Driver Assistance System: An Indispensable Tool for Traffic Safety

Revolutions in legislative norms are also influencing the development of more co-operative driving systems, strengthening the need to impart intensive training for ADAS features currently in use.