Digital Retailing — Make Your Marketing Agile
A marketing layer that works alongside the digital retailing suite can help automate some of time-consuming lead qualification process and bring efficiencies to the sales process.
Digital Retailing — the Missing Ingredient in Your Marketing Mix
Digital retailing provides a “self-service” experience option for the customer who wants to start the buying journey online. If they graduate to a “full-service” customer at the dealership, the hand off is seamless with the right DR platform.
Refocus Your Dealership Marketing with Digital Retailing
Marketing is a nonstop activity; it is all about experimentation and learning from the customer behavior and adjusting the marketing message to resonate with website visitors.
Ben Freedman Joins FlickFusion Video Marketing
Freedman has 17 years of experience in retail automotive, the majority of it in leadership roles at multiple-rooftop dealerships.
Executive Spotlight with Owen Moon of Fixed Ops Digital
Owen discusses pioneering service and fixed ops marketing with innovative strategies like geofencing, the importance of informative dealership websites, and leveraging AI and acquisitions to enhance customer service and retention.
Collision Careers Launches Digital Campaign to Attract Technicians
Aimed at attracting technicians to the field, the videos highlight various professional roles in collision repair including structural technicians, estimators and electric diagnostics technicians.
TrueCar Marketing Solutions Helps Dealers Conquest New Customers, Drive Service Revenue and More
Those who visit TrueCar’s NADA display will have a chance to win $100K in marketing spend and free Marketing Solutions services customized to the specific promotional needs of the winner’s dealership.
Identifying Gaps in Digital Retailing Solutions & 5 Easy Fixes
Inconsistencies slow the purchase process, erode consumer trust and eliminate the willingness to purchase.
RouteOne Introduces On-Demand Digital Retailing Solutions
Industry collaborators can seamlessly connect and utilize RouteOne’s On-Demand APIs as the conduit to power online experiences tailored to support their unique digital retailing strategies.
Scalpel or Machete? Cut Marketing Wisely
Understanding which of your marketing efforts is actually performing and where to cut safely is critical to success and growth this year.
