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Rita Case Named CEO of Rick Case Automotive Group

The Rick Case Automotive Group announced that Rita Case will assume the role of CEO, succeeding Rick Case, her late husband of 40 years and longtime business partner.

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Prior to her new role as CEO, Rita Case served as COO. She will continue to lead the auto group with the same business philosophy and commitment to excellent that she has alongside Rick for the past 40 years. They were seen in the auto industry as a team, they thrived on finding new frontiers, to pioneer new brands never sold in the U.S. market. Their success was built on their commitment to providing an outstanding retail customer experience, developing the career opportunities for over 1,300 company associates and being a pillar in their community. Supporting organizations through their leadership, involvement and resources to raise over $100 million to date.

Rita Case

“After working side-by-side, building the company with my husband, the CEO role comes naturally,” said Rita Case. “I do have one new goal, to make sure that Rick Case will always be remembered as a master in marketing, that attain volume sales records that still today have yet to be broken. To keep his legacy alive, be remember with respect and recognition for his 59-year commitment to developing an outstanding business reputation for his Rick Case brand. We will continue to embrace the spirit of a customer-minded business and a committed community spirit. Our business philosophy is simple — treat every customer as you would your best friend.”

Rita and Rick’s children, Ryan, 39, and Raquel, 36, are both in leadership roles both in the business, and are committed to keeping the “Rick Case” brand a business and community success. This year marks the 59th anniversary of the Rick Case Automotive Group. The company operates 16 dealerships in Florida, Georgia and Ohio, with over $1 billion in sales — the Rick Case Automotive Group sells Acura, Audi, Hyundai, Genesis, Volkswagen, Kia, Mazda, Fiat, Maserati, Alfa Romeo and Honda automobiles and motorcycles.


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