Reynolds and Reynolds Acquires GoMoto

Reynolds and Reynolds Acquires GoMoto

GoMoto is a proven retailing tool that will enable dealerships to increase efficiencies and better serve customers the way the customer chooses to be served.

GoMoto is an established developer of progressive technologies for automotive service lanes that modernize the dealership experience and drive customer engagement

Reynolds and Reynolds, a leading provider of automotive dealership software, documents and professional services, recently announced the acquisition of GoMoto, a leader in kiosk technology for the service lane that provides streamlined, self-led customer check-in and check-out.

“When I speak with dealers, I consistently hear them note the importance of the service department in their overall business, but also the need to improve the efficiency and effectiveness of service operations and improve the way consumers experience the service department,” said Robert Burnett, senior vice president for Business Development and Acquisitions at Reynolds. “GoMoto is a proven retailing tool that will enable dealerships to increase efficiencies and better serve customers the way the customer chooses to be served.”

As automotive retailing continues its digital transformation, Reynolds already is a leader with technologies such as the docuPAD system, Reynolds eWorkflow, e-contracting and Advanced Service. With the addition of GoMoto, Reynolds has expanded those capabilities with a well-established technology and product team.

GoMoto benefits:

  • Streamlines the service check-in process – in as little as two minutes or less – and collects the necessary information with 95% accuracy.
  • Boosts higher throughput in service. 
  • Displays service recommendations tailored to the customer’s vehicle and helps improve the upsell rate at the dealership by as much as 20%.
  • Displays other upsell opportunities, including trade-in appraisals, which have increased vehicle trade-in appraisal rate by as much as 11%.
  • Provides a consumer-friendly reminder for recall alerts.

“The GoMoto platform and software tools already have a substantial footprint among automotive retailers,” said GoMoto CEO Todd Marcelle. “As consumers, we’re used to self-service technology across a lot of different retail environments. Why wouldn’t we expect the same from automotive retailers? Combining our business as part of Reynolds will provide immediate growth opportunities and is really exciting for all of us at GoMoto.”

Today, GoMoto software fits seamlessly with major DMS providers. Burnett indicated that practice won’t change with the acquisition. 

Burnett concluded: “This acquisition is one more example of Reynolds’ ongoing commitment to support automotive retailers in operating more efficiently and profitably, while, at the same time, improving the overall car-buying and servicing experience for a dealership’s customers.”

Terms of the deal were not disclosed.

Links:
Reynolds and Reynolds
GoMoto

You May Also Like

Rita Case Reaches Donations Milestone

The support highlights Rick Case Automotive Group’s ongoing commitment to the community and the American Heart Association.

As part of the ongoing commitment to and involvement in the community, Rita Case, along with the Rick Case Automotive Group, celebrated $1 million in donations to the American Heart Association (AHA), joining the select group of philanthropists in the organization’s Heart and Torch Circle within the Cor Vitae Society. The announcement was made during the recent Broward Heart Walk. Rita and her husband Rick laid the foundation for the Heart Walk and have continually dedicated time, leadership, support and creativity to help the AHA achieve their goals and take the organization to new heights. 

Jeff Wyler Automotive Family Completes First 100% Online New Car Sale

This is the first U.S. dealership to offer a fully digital buying experience for new and used cars.

Ed Morse Automotive Group Acquires Illinois Dealership

Joining their roster as the seventh dealership in Illinois, this move signifies growth to over 2,500 employees and 49 locations.

Car Pros Honda El Monte Honored with Second Honda Masters Circle Award

Dealership recognized as one of the nation’s top 50 Honda dealerships.

CNA National Tops $28 Million in Dealer Distributions for 2023

Pay out reaches more than $712M in revenue from inception-to-date.

Other Posts

CDK Starts New Automotive Commerce Collab

Unifying technologies and APIs, this initiative bridges the gap between OEMs and dealers.

AutoWeb Inc. Relaunches UsedCars.com

Connecting dealerships with eager buyers, this platform offers unparalleled exposure to millions of monthly visitors.

ACERTUS Acquires Guardian Auto Transport

Strategic acquisition poised to accelerate company growth and strengthen market position.

Vehlo Names New Executive Leadership Team to Drive New Season of Growth

Josh Weis succeeds Michelle Fischer as CEO upon her move to chair the company’s board of directors.