Powered by the Clutch Subscription Platform, REV Lets Customers Drive the Same Vehicle at an Affordable Price with No Long-Term Commitment
Atlanta, GA – Clutch Technologies®, recently announced the Tom Masano Auto Group is leveraging the Clutch Subscription Platform to launch REV by Masano, an all-new subscription offering that lets members drive the same make-model vehicle for an affordable monthly payment that includes insurance, maintenance and concierge service. REV is now available in Reading, Pa., and surrounding areas.
The backbone of REV is the Single VIN product of the Clutch Subscription Platform. Single VIN allows dealers like Masano to monetize used vehicle inventory while appealing to consumers who want the simplicity and convenience of a vehicle subscription. In fact, a single VIN subscription can effectively function as a “used lease” that can be more affordable than financing that same used vehicle. REV members gain access to the same make-model vehicle on an ongoing basis with the flexibility to cancel at any time – a contrast to typical ownership models.
“REV was launched to provide a unique segment of our customers the option to drive the same car without a long-term commitment,” said John Masano, president of Tom Masano Auto Group. “We believe this alternative to traditional financing will meet the needs of our diverse and growing base, while at the same time, allowing us to leverage our fleet of vehicles in different ways. Using the Clutch Subscription Platform to offer REV also has the added benefit of the integration with Cox Automotive’s proprietary market data and powerful optimization tools ensuring we manage our subscription fleet more profitably.”
“This is an ideal product for customers who want hassle-free driving and a great service from a dealer that also takes away the burden of ownership, with a low monthly payment and flexibility to cancel at any time,” said Vince Zappa, president of Clutch Technologies. “For the dealer, the addition of a new way to monetize used inventory is very appealing for the bottom line.”
For more information or to sign up for REV by Masano, please visit www.revbymasano.com.
Links:
Tom Masano Auto Group
Clutch Technologies
Cox Automotive
