ReconVelocity Acquires Competitive Firm Recon Ninjas

ReconVelocity Acquires Competitive Firm Recon Ninjas

Recon Ninjas' customers will gain access to enhanced recon tools and will benefit from ReconVelocity’s integrated product.

ReconVelocity announced recently the acquisition of competitor Recon Ninjas. Both ReconVelocity and Recon Ninjas service automotive dealers in the U.S. and Canada, providing technology solutions designed to help dealers reduce the time it takes to recondition a vehicle and have it retail-ready faster. 

“This is the second acquisition for ReconVelocity since launching less than a year ago,” Hugh Hathcock, owner of ReconVelocity, said. “The purchase is part of our expansion initiative developed from our numerous conversations with retail dealers to understand their needs. I’m excited about this acquisition, as it allows us to rapidly accelerate the expansion of our best-in-class technology and products across the automotive market.”

The newly combined company will create the largest provider of integrated vehicle management and reconditioning software solutions exclusively focused on the automotive industry.

“A goal for ReconVelocity’s expanded recon suite is to offer dealerships a platform that integrates with their current systems, while streamlining the entire recon process,” said Hathcock. “What we’ve built with ReconVelocity is an innovative, versatile solution that will adapt with evolving recon processes.”

Recon Ninjas’ customers will gain immediate access to enhanced recon tools and will benefit from ReconVelocity’s integrated product. In addition, having the largest team of recon experts will provide Recon Ninjas’ customers outstanding support and training.

“Our relationship with our dealers has always been our top priority and ReconVelocity has some great features that we did not, so it is a win-win for everyone,” Jerry Thibeau, CEO and founder of Recon Ninjas said. “This acquisition will enable Recon Ninjas’ clients to receive the latest innovations and increase their dealerships profitability.”

ReconVelocity’s new features include the ability for dealers to jump-start the sales process as soon as the car enters the recon process (ReconMatch). Another feature allows dealers to locate vehicles (VelocityLocate) that are in the recon process both on their lot or at sub contractor facilities using GPS technology.

Hathcock is backed by more than 30 years of automotive experience and was the developer of the automotive CRM company ELEAD1ONE, which was acquired by CDK in 2018.


You May Also Like

Manheim Taps Two Leaders for New Roles 

Guided by a strategy to promote talent from within, Manheim announced a new general manager in Florida and new associate vice president of Reconditioning Operations.

Company leverages seasoned talent for Auction and Reconditioning Operations

Guided by a strategy to promote talent from within, Manheim announced a new general manager in Florida and new associate vice president of Reconditioning Operations.

Catherine Woodall, General Manager

Catherine Woodall was promoted to general manager at Manheim Lakeland and joins the leadership team of the Tampa Market Center. A 22-year Cox veteran and experienced IT and finance professional, Woodall spent the first 13 years of her career with Cox Enterprises in roles of increasing responsibility. Most recently, she served as assistant vice president of Reconditioning Operations for Manheim’s East and Southeast Region, demonstrating cross functional leadership focused on strategy, innovation and best practices for Cox Automotive’s Inventory Solutions Reconditioning business.

Flagship Credit Earns Third Consecutive Great Place To Work Award 

Flagship Credit Acceptance announced the company has earned its third consecutive Great Place To Work® certification.

DAS Technology Unveils New CDXP Features at NADA 2023

The platform offers new Google communication integration capabilities and expanded inventory merchandising capabilities.

Cox Automotive Teams with Roku to Measure how TV Streaming Impacts the Consumer Automotive Journey 

New partnership seeks to make leading automotive dataset available for marketers to connect ad exposure to every stage of the shopping journey for the first time

automotiveMastermind Joins the Reynolds Certified Interface Program

automotiveMastermind (aM) has signed a contract to join the Reynolds Certified Interface Program.

Other Posts

Cox Automotive’s Upside Expands, Delivers Over Four Million Dollars in Profit Share Back to Clients

Cox Automotive remains confident in how this new way to wholesale can deliver profitability to sellers in any market—and the data has proven that.

Reynolds Acquires American Guardian Warranty Services

The Reynolds and Reynolds Company expands its portfolio by adding F&I products and services for automotive, RV, powersports, marine, and commercial trucking markets

Outgoing 2022 NADA Chairman Mike Alford Underscores Dealer Commitment to Evolving Business Model

In his final remarks as NADA Chairman, Mike Alford highlighted the evolving auto retail business model and how dealers and auto manufacturers “are connected by the desire to provide an unrivaled customer experience.”

NAAA Foundation Donates $75,000 to NADA Workforce Initiative

The NAAA Foundation donated $75,000 to the National Automobile Dealers Association (NADA) Foundation’s Workforce Initiative, which promotes the value of dealerships roles and access to educational resources.