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Quantum5 Debuts Social Advocacy Training Platform

Quantum5 has debut their community-building platform, Quantum. 

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Quantum was developed specifically to teach key people skills and behavioral tactics to work in the void left when on-the-lot car buying went digital overnight during the COVID pandemic. While lecture and video-based training tools have been enough to keep up with test drives and showroom appointments until now, dealership sales teams have quickly realized outdated training techniques do not work for today’s dealership team or the digital buyers.  

“We are hearing from dealerships that it is too hard to build relationships when most transactions are now over the phone and over email,” said David O’Brien, president and co-founder of Quantum5. “Dealers are coming to us saying, ‘How do service advisors set up the 30k when the vehicle is now delivered and all their selling is done without seeing the customer?”

Quantum fills in the gaps by developing the key people skills and behavioral tactics needed to maximize a dealership’s overall performance results. 

The training is delivered through in-person classes and/or virtual sessions. Once the initial training process is completed, AI-driven analysis continues to support and improve performance results through personalized delivery skills training. All of this is supported by community managers who know automotive and are available to lead and support the team.  


“Quantum takes artificial intelligence and uses it to drive individual motivations, real performance results and healthy competition for sales and service teams.  Imagine building a community where your top sales performers go head to head in training to win big prizes,” said Quantum5 Co-Founder and COO Ken Herfurth. “It’s a win-win situation. Your employees are enjoying the training, your customers are benefitting from the best-in-class skills taught, and your store is building lifetime value and profits.”

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