CRMs: Data Management of Customer Engagement Tool?

Podcast: CRMs: Data Management of Customer Engagement Tool?

Steve Roessler from DriveCentric discusses how dealerships should be utilizing CRMs in a modern business world.

In this audio airing of the Executive Spotlight interview, Steve Roessler, the chief evangelist officer for DriveCentric, joins host Brian Ankney in the AutoSuccess studio to discuss how the technology company helps auto dealers. 

As a modern CRM provider, DriveCentric helps dealers create strong engagement with their customers — instead of just collecting data from an outdated CRM. Roessler discusses the importance of advanced communication channels, such as text messaging instead of phone calling, sharing personalized videos with customers and more. 

Tune in here or subscribe to “AutoSuccess: The Podcast” on Apple PodcastsGoogle PodcastsSpotify and Stitcher.

To watch a video version of this interview, click here.

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