Eatontown, NJ & Syracuse, NY – PCG, the preeminent automotive industry marketing and consulting agency, is partnering with SpinCar to bring transformative digital merchandising services and technology to auto dealers across the nation. The two companies will work together to educate, empower and enable auto retailers to successfully navigate the digital disruption that is taking place in the industry. By pairing PCG’s strategic consulting and media services with SpinCar’s advanced digital merchandising platform, auto dealers will be better able to meet the demands of today’s connected consumer. Interested parties can contact PCG or SpinCar to learn more about the companies’ product and service offerings.
PCG Digital is a leading marketing agency that has evolved into a trusted resource for automotive dealers. Founded by industry thought leader Brian Pasch, the company provides SEO, SEM and social media advertising services that generate greater efficiency and effectiveness from digital media investments. PCG Consulting works with auto dealers to audit existing processes, develop next-generation digital marketing strategies and train sales and marketing teams in modern marketing techniques. PCG Digital will work together with SpinCar to implement impactful digital merchandising capabilities that increase business performance and drive competitive differentiation for dealers.
SpinCar is the global leader in digital automotive merchandising software, and its platform is used by thousands of dealers to deliver more engaging experiences to online car shoppers. The Company’s 360° WalkArounds® bring greater levels of transparency to the car buying process while generating detailed first-party shopper data that enables personalization at scale. SpinCar’s VINtelligent® Retargeting solution enables dealers to optimize their media spend by delivering personalized digital ads based on individual shopper engagement levels and specific vehicle interests.
“Too many dealerships are still failing to take advantage of modern merchandising techniques, relying instead on outdated approaches and static website experiences that simply don’t live up to consumer expectations,” said Brian Pasch, CEO and Founder, PCG Digital. “I’ve long been impressed with SpinCar’s ability to help dealers make the car the star by enabling them to deliver engaging, immersive online experiences that help consumers fall in love with a vehicle before ever setting foot in a physical dealer storefront. We are excited to be partnering with SpinCar to help dealers rethink their VDPs and plug profit leaks with this powerful technology solution.
“PCG is a recognized thought leader in automotive marketing and they have spent years advising and educating automotive professionals around the world,” said Devin Daly, SpinCar Co-Founder and CEO. “This partnership validates the massive impact and opportunity that advanced digital merchandising technology is creating for the industry and we are thrilled to be working with Brian and his team to bring the SpinCar platform to an even larger audience of dealers who are ready to take their marketing performance to the next level.”