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“THE TECHNOLOGY IS JUST INCREDIBLE. IT’S AMAZING WHAT YOU CAN DO TO MAKE MARKETING MORE PERSONAL.”

David Kimmerle President / Owner Sanderson Ford With five decades in the industry, it would be easy – tempting, even – for Dealer Principal David Kimmerle to implement his old ways from when he joined Sanderson Ford in 1961. Nothing could be further from Kimmerle’s reality. “I don’t understand how, in this day and age,

Success Story: Happiness Breeds Success

A Positive Team and Smart Marketing Will Keep Your Customers Happy (and Coming Back) Click cover to read from our digital magazine​The old real estate saying that the value of a property depends on three factors - location, location and location – can also hold true for car dealerships.At first glance, the location of Rallye Motors and Rallye Acura seems perfect. Both dealerships sit along the New York’ […]

Success Story: #1 Honda Dealer In Michigan

Competition between auto dealerships in the Detroit, Michigan market is off the charts. Click cover to read from our digital magazine. Eric Frehsee, General Sales Manager at Tamaroff Motors, Inc., can look out his dealership’s window and see the neighboring dealership selling a lease on a fully loaded Jeep for $200 a month.

Success Story: Breaking Barriers While Achieving Record-Breaking Sales

The automotive industry has entered a time when staying comfortable and maintaining the status quo can lead to a dealership’s downfall. Today’s customer is evolving – they are more knowledgeable about what’s available than any customers in history and have a much better understanding about what things truly cost. The key to survival and success is […]

Success Story: Selling Out of the Service Drive

Comprised of five stores across the United States, the Jay Wolfe brand has been a household name for many years. Together, this dealership group has achieved a stellar reputation by catering to the customer, training their team and working as one unit for the good of the group. Click cover to read from our digital magazine. Lee Hubbard started his career in the automotive industry in 1977 as a porter in a s […]

Success Story: Big Store, Big Success

Volkswagen of Oakland is a single-point store in the heart of downtown Oakland, California. The area is enjoying tremendous growth, thanks to new technology companies setting up shop, an overflow from San Francisco and new neighborhoods being built to meet the demand of people moving to the city. While being located in the middle of

Celebrating a Year’s Worth of Automotive Industry Standouts

As we bid farewell to this year, let’s extend another heartfelt shout-out to each of our remarkable 2023 honorees.

Celebrating a Year’s Worth of Automotive Industry Standouts
AutoSuccess Announces Best of the Best NADA 2024 Companies

Explore the extraordinary services of the AutoSuccess NADA 2024 Best of the Best companies to gain a competitive edge for your dealership in the upcoming year.

Saluting the 2023 Veterans & Vehicles Honorees!

It is our honor to showcase these dedicated automotive professionals who have valiantly served in the U.S. armed forces.

How to Identify & Target High-Intention Customers with a Customer Data Platform, Part 1

Improve your dealership’s customer experience and keep customers engaged.